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2013 Ad guide

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Seedstock EDGE

 

Seedstock EDGE is the official publication of the National Swine Registry. Published nine times a year, Seedstock EDGE brings you the latest information about shows and sales in the purebred swine industry, as well as production tips and trends.

  • Subscription list of more than 3,500 every month
  • June Youth Issue reaches more than 12,000 National Junior Swine Association (NJSA) members
  • March (Spring) and September (Fall) Showpig issues include special mailings to FFA chapters in the Midwest and Southwest
  • Subscribers in all 50 states and 5 foreign countries receive Seedstock EDGE
  • Seedstock EDGE is distributed at all NSR/NJSA shows and events, as well as several other major shows including: National Western Stock Show, San Antonio Livestock Expo, Fort Worth Stock Show, Houston Livestock Show, Oklahoma Youth Expo, Midwest state fairs and more!

 

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Advertising Rates (effective Jan. 1, 2013)

Breeder Ad Rates

STANDARD RATES – Non-showpig issues

(Jan./Feb., April/May, June, July, Aug., Oct./Nov., December)

BW 2C 4C
Auctioneer ad (5 inches) $21 N/A N/A
1/4 page $100 $175 N/A
1/2 page $225 $300 $400
1 page $375 $450 $650
2 pages $700 $850 $1,250
 

SHOWPIG ISSUE RATES – Spring & Fall showpig issues

(March, September)

BW 2C 4C
Auctioneer ad (5 inches) $21 N/A N/A
1/4 page $150 $225 N/A
1/2 page $275 $350 $450
1 page $425 $500 $700
2 pages $800 $950 $1,350

SE Multi-Ad Annual Contract

6 or more pages of advertising per year

*Contracted ads must be full-page, full-color
1 page $600
2 pages $1,150

SE Loyal Advertiser Annual Contract

Advertise in all 9 issues of SE

*Contracted ads must be full-page, full-color
1 page $575
2 pages $1,100

 

Download Breeder Contract


Business Ad Rates

STANDARD BUSINESS RATES – All issues

BW 2C 4C
1/4 page $275 $350 N/A
1/2 page $400 $475 $575
1 page $550 $625 $825
2 pages $1,050 $1,200 $1,600

SE Multi-Ad Business Contract

6 or more pages of advertising per year

*Contracted ads must be full-page, full-color
1 page $750
2 pages $1,450

SE Loyal Business Annual Contract

Advertise in all 9 issues of SE

*Contracted ads must be full-page, full-color
1 page $725
2 pages $1,400

 

download Business Ad contract


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Advertising Deadlines

ISSUE

AD COPY DUE

MAIL DATE

DELIVERS TO

January/February 2013

Nov. 27, 2012

Jan. 8, 2013 Winter Type Conference/NJSA Southeast Regional, Pennsylvania Farm Show, San Antonio Stock Show, Fort Worth Stock Show, National Western Stock Show

March (Spring Showpig Issue) 2013

Feb. 6, 2013

Feb. 27, 2013

Bonus mailing to FFA chapters in Midwest

Southwest Type Conference, NJSA Western Regional, Houston Livestock Show, Oklahoma Youth Expo

April/May (International Issue) 2013

March 22, 2013

April 17, 2013 NSR Weanling Pig Extravaganza

June (Youth Issue) 2013

May 8, 2013

June 3, 2013

Bonus mailing to all NJSA members

World Pork Expo

July 2013

June 13, 2013

July 1, 2013 NSR Summer Spectacular

August (Boar Stud Issue) 2013

July 11, 2013

Aug. 5, 2013 NJSA Southwest Regional, State Fairs across the Midwest

September (Fall Showpig Issue) 2013

Aug. 22, 2013

Sept. 9, 2013

Bonus mailing to FFA chapters in Southwest

National Barrow Show, NJSA Eastern Regional, Keystone International Livestock Exposition, Tulsa State Fair, State Fair of Texas

October/November 2013

Sept. 18, 2013

Oct. 11, 2013 American Royal, NAILE

December (Female Focus Issue) 2013

Oct. 24, 2013

Nov. 19, 2013 NSR Fall Classic, Western All Breeds Show

January/February 2014

Dec. 5, 2013

Jan. 8, 2014 Winter Type Conference/NJSA Southeast Regional, Pennsylvania Farm Show, San Antonio Stock Show, Fort Worth Stock Show, National Western Stock Show

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Ad Specs

 Ad Sizes (page)

 Width x Height (inches)

1/4 page

 3.3333 x 4.9167

*Does not bleed off page

1/2 page

6.8333 x 4.9028

*Does not bleed off page

1 page

8 x 10.75

*Add .25 inch on all 4 sides for trimming. Total ad size would be 8.5 x 11.25

2 pages

16 x 10.75

*Add .25 inch on all 4 sides for trimming. Total ad size would be 16.5 x 11.25

• Left and right margins are 0.58 inches

• Top margin is 0.33 inches

• Bottom margin is 0.45 inches

Note: Please create ads in the above dimensions to ensure consistency throughout the publication.
InDesign and Photoshop templates are available below:

InDesign Template

Photoshop Template

1/2 page

1/2 page

1 page

1 page

2 pages

2 pages

 

PHOTOGRAPHS

All photographs must be scanned at 300 dpi or higher resolution and no smaller than 3 inches – the shortest dimension for printing in Seedstock EDGE. Seedstock EDGE is not liable for photographic quality in images below these standards. Seedstock EDGE shall have the right to refuse any photographs used for promotion and advertising that show evidence of image enhancement.

PDF FILES

All ads sent to Seedstock EDGE  in a PDF format must be saved at our printer’s standards. For information explaining the printer’s specifications and our PDF settings, call the Seedstock EDGE staff at 765.463.3594.