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Advertising
Deadlines | Rates | Overruns | Dropout Policy | Ad Specifications
Deadlines
2008 September issue
Early-ad 5 percent discount: July 24
Advertising copy due: Aug. 11
2008 October issue
Early-ad 5 percent discount: Sept. 2
Advertising copy due: Sept. 15
2008 November/December issue
Early-ad 5 percent discount: Oct. 13
Advertising copy due: Oct. 22
2009 January issue
Early-ad 5 percent discount: Nov. 17
Advertising copy due: Dec. 1
Don’t forget: Submit your ad copy at least 10 days prior to the deadline, and receive a 5 percent discount on your advertising space costs!
Deadlines | Rates | Overruns | Dropout Policy | Ad Specifications
Rates
Advertising rates are based on space and color usage. Commercial issue is priced differently, as noted below. For non-NSR breeder rates, please contact Christy Lee, NSR director of communications, at 765-463-3594 or christy@nationalswine.com.
| NSR-breeder advertising space costs: |
||
|
1/6
|
page:
|
$75
|
|
1/4
|
page:
|
$105
|
|
1/3
|
page:
|
$150
|
|
1/2
|
page:
|
$195
|
|
2/3
|
page:
|
$300
|
|
1
|
page:
|
$350
|
|
1-1/2
|
page:
|
$500
|
|
2
|
pages:
|
$650
|
Color costs:
Black and white: no additional cost
2 color (black plus one color, photos in black and white): $75 additional
Four color: $300 additional per page, 2/3 to full page
$200 additional, 1/2 page or smaller
Deadlines | Rates | Overruns | Dropout Policy | Ad Specifications
Overruns: (effective Jan. 1, 2004)
Flyers created from an ad that runs in a current issue of Seedstock EDGE. Must request before the ad goes to press. Following prices ONLY for reprints done when the magazine that contains the ad goes to print. (Multiple-page ads priced differently. Call for quote.)
|
|
500
|
1,000
|
1,500
|
2,000
|
|
Black & White
|
$64
|
$103
|
$142
|
$181
|
| 2-Color (Black plus one color) |
$80
|
$135
|
$190
|
$245
|
| 4-Color (Full color) |
$100
|
$175
|
$250
|
$325
|
Deadlines | Rates | Overruns | Dropout Policy | Ad Specifications
Late ad-dropout policy
To maintain the advertising integrity of Seedstock EDGE, the NSR Executive Committee approved a late-ad dropout fee to go into effect as of Jan. 1, 2005.
In this policy, if an advertiser reserves advertising space in the publication, he or she has until three days after the ad deadline to recall the advertising space. If an ad is pulled after that time:
On the first occurrence, the potential advertiser will receive a written explanation of the policy.
On the following occurrences, the potential advertiser will be charged half the cost of the full ad.
Deadlines | Rates | Overruns | Dropout Policy | Ad Specifications
Ad specifications
For a full explanation of Seedstock EDGE ad specifications, review this PDF.
For camera-ready advertisers using Adobe InDesign and Photoshop, here are templates:
Half-page ad (InDesign)
Half-page ad (Photoshop)
Full-page ad (InDesign)
Full-page ad (Photoshop)
Two-page spread (InDesign)
Two-page spread (Photoshop)
Deadlines | Rates | Overruns | Dropout Policy | Ad Specifications
