In October, I encouraged you to “mix up your media.” This month, in Stock Marketing, I want to focus on direct e-mail marketing – also known as e-Blasts. Most of you are probably familiar with e-Blasts because they fill your inboxes with coupons, announcements and sales each day, but have you thought about using an e-Blast to promote your farm? If not, I want to give you a few perks of e-mail marketing to mull over.
It’s growing – But don’t believe me, check out some of these stats put together by PR Daily. According to information gathered by the Direct Marketing Association, there are 3.3 billion e-mail accounts throughout the world. And e-mail marketing doesn’t mean your audience needs to be glued to a computer – eight out of 10 smartphone users check and send electronic mail from their phones, and of those eight, half check their e-mail [ … ]