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So you want to advertise – great! Now, the next question is where. There where can be a tricky decision, especially when you have a limited budget. This month in “Stock Marketing,” we’re going to talk about some advertising options and ways to mix up your marketing.
Put it in print – Regardless of the rumors you may have heard about print advertisement being dead, rest assured print media is very much alive and well. In fact, I would argue it is still one of the very best venues to advertise your livestock. Not only do livestock publications provide a way to get your message to a very specific group of livestock enthusiasts, but they also have a long “life.” How many of you still have the last Seedstock EDGE Showpig issue riding around with you in your truck or sitting on your coffee table? Print publications can’t be deleted from [ … ]
As a service to its members, NSR offers a couple of simple ways you can record your litters:
1) Submitting a litter application by mail or fax
2) Recording the litter online
The National Swine Registry allows you to record your litters by mailing in a litter application that you can obtain by clicking on the Registration Application and Sow Productivity Data Form here.
Another very simple way to record your litter is submitting the information online. This method is quicker than having to wait for us to receive your litters through the mail and is very easy. You can enter your litter via our website.
If you haven’t already set up a user name and password, you can obtain one by calling the NSR office at 765-463-3594. Once you’ve recorded your litters, you should receive a confirmation e-mail within one business day letting you know we received your litters.
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As we move into the fall season, several activities will be taking place during the next few months. These include the NJSA Eastern Regional, American Royal, North American and, of course, the granddaddy of them all – the Fall Classic in Duncan, Okla. Information for the Eastern Regional and Fall Classic can be found at www.nationalswine.com under the Shows & Events tab. The Eastern Regional, which will take place in Hamburg, N.Y., is October 11-14. The entry deadline for that show has already passed. Rules & Regulations, Entry Forms and a schedule for the NSR Fall Classic can be found in the September issue of Seedstock EDGE or by clicking here. The entry deadline is October 12….don’t miss this deadline! Duncan Up!!!Also, a reminder to breeders of purebred animals that are sold for the 2013 Southwest shows – Most of these events require that animals be recorded and transferred to the junior exhibitor before December 1. Take care of your business and [ … ]
We are often asked about breed qualifications of the 4 breeds of the National Swine Registry. Below is a summary of breed requirements and markings.
DurocsDurocs should be red with down ears. If a Duroc has white on any part of its body, including its feet, it may be disqualified. It is okay for Durocs to have white on the end of their nose, as long as it doesn’t break the rim of the nose. They are not allowed to have more than 3 black spots and none over 2 inches in diameter on the body.
HampshiresHampshires should be black with a white belt that goes completely around both front legs and feet. They are allowed to have some white on their nose, as long as it doesn’t exceed the rim of the nose. If the white goes under the pig’s chin, it cannot be more than what a U.S. minted quarter [ … ]
You’ve heard it a million times that a picture is worth a thousand words, and in June’s Stock Marketing, we learned how a good picture helped the Kaufman’s land their Hillbilly Bone son at Prairie State Semen,Inc. Now, we’re going to talk about how to get that perfect picture.
Get your subject to 12 ’o clock – Whether you’re selling pigs online or vying for buyers attention in print advertisements, a picture can make or break a sale. Have your pigs dialed in before you take a picture. Make sure your pigs are clean, in shape and accustomed to the surface you will attempt to pose them on.
But don’t shoot at noon – While ‘high noon’ may have been preferred time for fictional Wild West shootouts, it’s far from the ideal time to shoot livestock pictures. The bright, direct sunlight throws harsh highlights and shadows, which oftentimes don’t accentuate the features we would like. It’s also much [ … ]
Members of the National Swine Registry can take advantage of several benefits, including a one year subscription to the Seedstock Edge magazine, discounted litter rates and voting privileges within in the organization. To become a member of the NSR, you can simply fill out a membership application. The first year for NSR membership is $85 per breed. To maintain membership after the first year, it is $75 each year.
As a member of NSR, you can record your litters at a much cheaper rate than non-members. As a member, if you record your litter within 90 days of the farrowing date, the cost of the litter is $15. If the litter is older than 90 days, the cost is $30.You are also welcome to record as a non-member. The cost for a non-member to record within 90 days of the litter’s farrowing date is $30. If a non-member is recording after the pigs [ … ]
The 2012 NSR Summer Spectacular is off to a great start in Louisville, Ky., this week! With a great set of contests, shows and sales on tap, we look forward to bringing you some sights and scenes from throughout the week. Be sure to watch the NSR Shows & Sales blog, where we’ll have results from tonight’s Junior Purebred Barrow Show appearing throughout the evening. Below are some photos from the first couple days of activities here in Louisville.
NSR Director of Junior Activities Cally Hass helps pair up some young NJSA members at Tuesday’s MVP (Mentoring Values People) event.
NJSA Junior Board members Amy Newnum and Kaylee Miller help their group during the scavenger hunt.
One of nearly a dozen Barnyard Olympics teams concentrate on catching their egg during the egg toss contest.
An annual favorite in the NJSA Barnyard Olympics, the water relay proved exciting again in 2012. Here, Nalaney Guyer tries [ … ]
Everyone knows our showpig issues get a little hefty. In fact, we expect three times the number of ads in our September Showpig issue of the Seedstock EDGE than the July issue you’re most likely flipping through this week. So for all of you advertisers out there wondering how to make your ad stand out among the clutter, here are a few quick tips.
Lead with a strong headline – (Sorry, but your farm name doesn’t count.) An ad headline needs to give potential customers news or advice, evoke emotion, establish curiosity or make a statement about your products. Now the trick to a good headline is making it short, but impactful. Five times as many readers will read the headline in an ad rather than the small print so make it a good one. Amazingly, most readers are bored by the ninth word. Marketing research shows the best headlines are less [ … ]
Recently, Justin Fix, Ph.D., Vice President of Global Technical Service for the National Swine Registry, attended the joint venture signing ceremony between Whiteshire Hamroc LLC and Tangrenshen Co. Ltd. The ceremony was held to celebrate the next step in the partnership between these two companies – the construction of an international genetic research and development facility in Northeast Indiana. Whiteshire Hamroc LLC, a genetics company located in Albany, Ind., has been a long-time member of NSR and utilizes STAGES™ for their genetic program. Tangrenshen Co. Ltd. is the operating partner behind Meishan Whitshire – the first Chinese-based joint venture to record U.S. derived pigs born in China with NSR.
The new research and genetic facility will participate in the STAGES™ genetic evaluation system and will quickly become one of the premier purebred herds in the world. In addition to the research, training will be provided for both domestic and international [ … ]
For those attending the NSR Summer Spectacular in Louisville, there is construction on the bridge crossing the Ohio River and long delays can be expected for exhibitors coming from the north on I-65 and exhibitors coming on I-64/I-71 from the east or I-65 from the west.
Following is a recommended detour for anyone coming from the north:
Take Exit 6 and travel west on I-265 to I-64 (Exit 121)
Follow 64 to I-264 (Exit 1)
Then follow I-264 to the Kentucky Expo Center
If you are traveling on I-64 from the west, please be sure to take I-264 to the Kentucky Expo Center.If you are traveling via I-71, take Exit 23 and follow I-264. From the east on I-64, take Exit 19 to I-264 for the Kentucky Expo Center.Safe travels, and see you in Louisville!