• About
      • What is NSR?
      • Staff
      • Fees/Rates
      • Jobs
      • Breeder Directory
      • Policies
      • Contact Us
  • Events
      • Open Show
      • NSR Winter Type Conference
      • NSR Southwest Type Conference
      • NSR Weanling Pig Extravaganza
      • World Pork Expo
      • NSR Summer Type Conference
      • National Barrow Show®
      • NSR Fall Classic
      • Junior Shows
      • NJSA Southeast Regional
      • WPX Junior National
      • National Junior Summer Spectacular
      • NJSA Southwest Regional
      • NBS® Junior Classic
      • NJSA Eastern Regional
      • NJSA Western Regional
      • Jr. Affiliate Shows
      • National Western Stock Show
      • American Royal
      • NAILE
      • Arizona National
      • Non-Show Events
      • NSR Annual Meeting
      • National Youth Leadership Conference
      • LEAD Camp
  • Pedigree
      • Litter Registration
      • Transfers
      • A.I. Certs
      • Policies
      • Pedigree Search
      • DNA
  • NJSA
      • Membership
      • Leadership
      • Sponsorship
      • Spotlight
      • Handbook
      • Programs
      • Scholarships
      • FAQ'S
  • Seedstock
      • Subscribe
      • Advertising
      • Schedules
      • Past Issues
      • Picture Judging
  • Genetics
      • STAGES™
      • America's Best Genetics
      • Industry Links
  • Foundation
  • RESOURCES
« World Pork Expo Crossbred Sale Results
Carpenter's Notes From The Road »

Stock Marketing: Building excitement about entries

By NSR | Published June 11, 2012

Whew, we survived an exciting and busy week at Expo. One of my favorite aspects of my job is seeing the high quality animals that are exhibited at our shows and sales.
As producers, I know you guys are constantly striving to raise the next “great one.” So this month in Stock Marketing, I’m going to share a few quick tricks you can use to promote your entries for the summer sales, shows and conferences.

  • Get a good picture.  A picture is worth a thousand words, so if you want potential buyers to get excited about your entry – snap a good picture. Sure, you can tell people it’s a “great one,” but often, seeing is believing. Such was the case in Duncan last year when Bruce and Jenny Kaufman of Kaufman Showpigs, Crawfordsville, Iowa, got a great shot of their Hillbilly Bone son. His picture drew the interest of Prairie State Semen Supply, who purchased their boar called Billy Bob. The same picture that Bruce and Jenny took is now on the cover of the PSSS Spring catalog.
  • Take to the world-wide web. Once you’ve got your picture, post it to your website. (While you’re at it, check out some quick web tips from last month.) Be sure to include which show or sale the animal will be consigned to, as well as the dates. If you don’t have a website – or if you would like some added publicity – leverage your connections in the industry by posting the pictures to your Facebook page, blog or Twitter.
  • Call your fieldman.NSR fieldmen like to get out and see good pigs. If you think you have a good entry, give them a call, and see if they have time to swing by.
  • Don’t cry wolf.The seedstock industry is built on trust, so before you tell everyone that you have the next “great one,” take a step back and really evaluate your animal. Note their strengths AND weaknesses, and give potential buyers an accurate description of your entry. The most common mistake is over-promoting an animal that can’t live up to the hype.  
I can’t wait to see what everyone brings to Louisville, and remember – if you buy or sell a good one, give us a call at Seedstock EDGE to put your breeding piece in print. Next month in Stock Marketing, I will be sharing some tips on making great ads – just in time for the September Showpig Issue.
See you this summer! 
Katie

This entry was posted in National Swine Registry and tagged Communications, Katie, marketing, Maupin, NSR, pig sale, purebred, Stock Marketing, swine. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.
« World Pork Expo Crossbred Sale Results
Carpenter's Notes From The Road »

Post a Comment

Click here to cancel reply.

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


  • Categories

  • Education
  • General
  • Holidays
  • Human Interest
  • National Junior Swine Association
  • National Swine Registry
  • NSR Fieldview
  • Seedstock EDGE Media
  • Shows & Sales
  • Meta

    • Log in
    • Entries RSS
    • Comments RSS

About

What is the NSR?
Staff
Fees & Rates
Jobs/Internships
Breeder Directory
Policies
Contact Us

Events

Shows
Non-Show Events
Rules & Regulations
Archive

Pedigree

Litter Registration
Transfers
A.I. Certs
Pedigree Search
DNA

NJSA

Membership
Leadership
Sponsorship
Spotlight
Handbook
Programs
Scholarships

Seedstock

Subscribe
Advertise
Ad Specifications
Picture Judging Contest
Past Issues

Genetics

America's Best Genetics
STAGES™
Industry Links

Stay Connected

Facebook
Blog
Twitter
Instagram
Snapchat
YouTube
SmugMug

Staff Only

Webmail
Blog Admin 

Sign up For E-News!

Sign Up Now
© Copyright 2018. National Swine Registry. All Rights Reserved