Everyone is guilty of it – skimming ads for pictures. But have you ever noticed an ad because of a clever headline? Chances are, if you did, you read it in its entirety. Wouldn’t it be nice if your ads could pack such a punch that they would stop readers in their tracks? With these quick headline writing tricks, your ad can have “stopping power.”
Name a benefit – Bigger litters. Bigger profits.
Tell them how sorry they’ll be if they don’t use your genetics, product or service – “I wonder what the champion drive is like,” said someone who didn’t buy from ACME Showpigs.
Make like Snapple, and throw out some facts – Over the last decade, we’ve farrowed more than 500 litters, and this is our best one yet.
Call-out to your target audience – No place is as nerve-wracking as ringside – buy your kids the best.