Everyone is guilty of it – skimming ads for pictures. But have you ever noticed an ad because of a clever headline? Chances are, if you did, you read it in its entirety. Wouldn’t it be nice if your ads could pack such a punch that they would stop readers in their tracks? With these quick headline writing tricks, your ad can have “stopping power.”
Name a benefit – Bigger litters. Bigger profits.
Tell them how sorry they’ll be if they don’t use your genetics, product or service – “I wonder what the champion drive is like,” said someone who didn’t buy from ACME Showpigs.
Make like Snapple, and throw out some facts – Over the last decade, we’ve farrowed more than 500 litters, and this is our best one yet.
Call-out to your target audience – No place is as nerve-wracking as ringside – buy your kids the best.
With the spring showpig sale season winding down, most of us have time to take a quick breath before plunging into show season. (If you’re not in the field, that is.) In the NSR Marketing and Communications Department, we’re using this break to catch up on paperwork, prepare for the next issue of Seedstock EDGE and start re-designing our website.
I’m sure many of you will be sending show and sale results off to your web designers. But before you do, put your site through the paces and see if it passes these tests highlighted in Steve Krug’s Don’t Make Me Think (a fast, surprisingly entertaining read on web usability):
Don’t Make Me Think (or anyone for that matter) – Surfing the web should not be a critical thinking exercise and neither should navigating your website. Ensure that visitors to your site don’t have to think by making your site [ … ]