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In October, I encouraged you to “mix up your media.” This month, in Stock Marketing, I want to focus on direct e-mail marketing – also known as e-Blasts. Most of you are probably familiar with e-Blasts because they fill your inboxes with coupons, announcements and sales each day, but have you thought about using an e-Blast to promote your farm? If not, I want to give you a few perks of e-mail marketing to mull over.
It’s growing – But don’t believe me, check out some of these stats put together by PR Daily. According to information gathered by the Direct Marketing Association, there are 3.3 billion e-mail accounts throughout the world. And e-mail marketing doesn’t mean your audience needs to be glued to a computer – eight out of 10 smartphone users check and send electronic mail from their phones, and of those eight, half check their e-mail [ … ]
Everyone is guilty of it – skimming ads for pictures. But have you ever noticed an ad because of a clever headline? Chances are, if you did, you read it in its entirety. Wouldn’t it be nice if your ads could pack such a punch that they would stop readers in their tracks? With these quick headline writing tricks, your ad can have “stopping power.”
Name a benefit – Bigger litters. Bigger profits.
Tell them how sorry they’ll be if they don’t use your genetics, product or service – “I wonder what the champion drive is like,” said someone who didn’t buy from ACME Showpigs.
Make like Snapple, and throw out some facts – Over the last decade, we’ve farrowed more than 500 litters, and this is our best one yet.
Call-out to your target audience – No place is as nerve-wracking as ringside – buy your kids the best.
Make it newsworthy – At [ … ]
Everyone knows our showpig issues get a little hefty. In fact, we expect three times the number of ads in our September Showpig issue of the Seedstock EDGE than the July issue you’re most likely flipping through this week. So for all of you advertisers out there wondering how to make your ad stand out among the clutter, here are a few quick tips.
Lead with a strong headline – (Sorry, but your farm name doesn’t count.) An ad headline needs to give potential customers news or advice, evoke emotion, establish curiosity or make a statement about your products. Now the trick to a good headline is making it short, but impactful. Five times as many readers will read the headline in an ad rather than the small print so make it a good one. Amazingly, most readers are bored by the ninth word. Marketing research shows the best headlines are less [ … ]